Flynn Quilt Frame

Have you seen these things?  I saw an ad in a magazine for one a few days ago and am just in awe. 

It is a machine quilting frame that allows you to load on your quilt sandwich pieces separately.  That means no basting!  You can use it to hand or machine quilt.  It looks like such a simple thing to build, yet so effective. 

Does anyone out there have something like this?  If so, let me know what you think about it.  I'd love to hear what you think!